“A lot of people will say this film came out of nowhere, but we spent a lot of time and energy marketing the film to our core audience.”
-Paul Presburger, Pantelion CEO
“Instructions Not Included” recently surpised the box office and became the #1 movie in America and highest grossing Spanish language film in the U.S. to date. Pantelion the Lions Gate-backed distributor targeting Latino audiences, marketed the film. The approach in releasing the film was a brilliant move on Lions Gate’s part to woo Latino audiences in a way that attracts families and women to the box office — not unlike their approach to marketing African American fims vis-a-vis Tyler Perry.
Films geared to audiences of color with an interest in family — with the right balance of humor, culture, and compelling themes — can be a recipe for success!
I’ve embarked on a soap-style web series that highlights my work as a multi-camera director. Here it is!
Oh Gee Productions presents…CHOICES: A Soap-Style Web Series
CHOICES is a series of soap-style flash dramas with intertwined story lines. CHOICES highlights top notch actors with writing and direction by filmmaker Olu Gittens.
CHOICES Webisode 1 – A Special Night for Us shows us the stories of Carmen and James, a mother and son who confront the past on the eve of James’ birthday, and Gary and Margaret Mitchell, who look towards the future on their first night out as Governor and First Lady of their state. How are their stories intertwined? Watch and find out!
CHOICES Webisode 2 – Someone’s Been Poisoning Me follows Carmen and James as James makes a tough decision, and Gov. Gary and First Lady Margaret Mitchell, as they uncover treachery in their midst. We also get introduced to Mary and Paul, two young doctors who have a hard time letting go. See what’s up!
CHOICES was written, directed and produced by Olu Gittens and produced at Manhattan Neighborhood Network (MNN).