Tag Archives: Latino
Quote

Lions Gate finds sucess targeting Latino audiences

25 Sep

“A lot of people will say this film came out of nowhere, but we spent a lot of time and energy marketing the film to our core audience.”
-Paul Presburger, Pantelion CEO

http://variety.com/2013/film/news/hollywood-gets-instructions-from-latino-audiences-1200665085/

“Instructions Not Included” recently surpised the box office and became the #1 movie in America and highest grossing Spanish language film in the U.S. to date. Pantelion the Lions Gate-backed distributor targeting Latino audiences, marketed the film. The approach in releasing the film was a brilliant move on Lions Gate’s part to woo Latino audiences in a way that attracts families and women to the box office — not unlike their approach to marketing African American fims vis-a-vis Tyler Perry. 

Instructions Not Included vs Tyler Perry

Films geared to audiences of color with an interest in family — with the right balance of humor, culture, and compelling themes — can be a recipe  for success!

-O.G.

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CHOICES web series trailer

15 Feb

CHOICES, the new dramatic web series!! Online soap!! 17 characters. 8 dramas. 7 webisodes. CHOICES. Sometimes life will make you do things you never thought you would do. CHOICES. CHOICEStheSeries.com

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CHOICES is a series of soap-style flash dramas with intertwined story lines. The series highlights top notch acting with writing and direction by filmmaker Olu Gittens. CHOICES shows characters from all walks of life who are somehow connected to each other…as we all are. CHOICES is about the options life puts before us and the decisions we make along the way. Life is a series of CHOICES.

2012

STARRING:
Mark Ellmore as Gov. Gary Mitchell
Ellen Haynes as Margaret Mitchell
Tiffani Coleman as Carmen
Gabe Vargas as James
Adam Shuty as Paul
Debra Jans as Mary
Graham Powell as Peter
Ivy Livingston as Olivia
Elizabeth Powers as Jane
Erik McKay as Mike
Alexander Mulzac as Keith
Kristen Hung as Cathy
Danyel Fulton as Shanelle
Kianne Muschett as Shervonne
Elisa Pupko as Regan
Scott T. Miller as Chapman
Joshua Feinberg as Motulsky
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Produced at the television studios of Manhattan Neighborhood Network (MNN), New York City. http://www.choicestheseries.com http://www.ohgeeproductions.com

Adventures in Multi-Camera Televsion Part IV: CHOICES Webisodes 1 and 2

2 May

I’ve embarked on a soap-style web series that highlights my work as a multi-camera director. Here it is!

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Oh Gee Productions presents…CHOICES: A Soap-Style Web Series

CHOICES is a series of soap-style flash dramas with intertwined story lines. CHOICES highlights top notch actors with writing and direction by filmmaker Olu Gittens.

CHOICES Webisode 1 – A Special Night for Us shows us the stories of Carmen and James, a mother and son who confront the past on the eve of James’ birthday, and Gary and Margaret Mitchell, who look towards the future on their first night out as Governor and First Lady of their state. How are their stories intertwined? Watch and find out!

CHOICES Webisode 2 – Someone’s Been Poisoning Me follows Carmen and James as James makes a tough decision, and Gov. Gary and First Lady Margaret Mitchell, as they uncover treachery in their midst. We also get introduced to Mary and Paul, two young doctors who have a hard time letting go. See what’s up!

CHOICES was written, directed and produced by Olu Gittens and produced at Manhattan Neighborhood Network (MNN).

-O.G.