On the heels of a successful screening in the Indie Night Film Festival a the TCL Chinese Theater in Hollywood, Let’s Talk Hair went to the National Association of Broadcasters (NAB) in Las Vegas for our campaign to garner support for the show. Partnering with Harry Hall of MME Hub/Brandworks USA, we were able to meet with industry professionals and TV executives interested in Let’s Talk Hair.
We also used the convention as a way to find out ways the latest technologies can be integrated into the production of the show and to promote the project within the industry.
More on NAB: “The National Association of Broadcasters is the voice for the nation’s radio and television broadcasters. As the premier trade association for broadcasters, NAB advances the interests of our members in federal government, industry and public affairs; improves the quality and profitability of broadcasting; encourages content and technology innovation; and spotlights the important and unique ways stations serve their communities… Whether it’s the new possibilities created by mobile digital television or FM-enabled mobile devices, NAB is helping broadcasters seize opportunities in the digital age. Advances in technology are giving broadcasters opportunities to find better, more innovative ways to deliver the high-quality content and services that local communities expect and deserve.”
-O.G.
With an engaged audience seeking culturally relevant and generation-aware messages, Let’s Talk Hair offers the ideal context to connect with African-American women around hair, beauty and a variety of goods and services.
