Quote

Lions Gate finds sucess targeting Latino audiences

25 Sep

“A lot of people will say this film came out of nowhere, but we spent a lot of time and energy marketing the film to our core audience.”
-Paul Presburger, Pantelion CEO

http://variety.com/2013/film/news/hollywood-gets-instructions-from-latino-audiences-1200665085/

“Instructions Not Included” recently surpised the box office and became the #1 movie in America and highest grossing Spanish language film in the U.S. to date. Pantelion the Lions Gate-backed distributor targeting Latino audiences, marketed the film. The approach in releasing the film was a brilliant move on Lions Gate’s part to woo Latino audiences in a way that attracts families and women to the box office — not unlike their approach to marketing African American fims vis-a-vis Tyler Perry. 

Instructions Not Included vs Tyler Perry

Films geared to audiences of color with an interest in family — with the right balance of humor, culture, and compelling themes — can be a recipe  for success!

-O.G.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: